About us

The Nuru Massage is a full body-to-body couples massage that is performed between two people with a unique type of gel often called nuru gel or simply nuru. Before the ritual begins, the masseuse pours generous amounts of the special lotion all over the recipient's body. The masseuse rubs the recipients' muscles to relive tension. Often, both parties switch the roles of masseuse and recipient! The feeling of the remarkable Nuru Gel is sensational and makes both bodies feel nurtured. The word nuru originates from the Japanese language, which means "slippery.”

Couples enjoy a fuller life

The power of touch through massage empowers couples to enjoy a more meaningful life.

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Our most popular size

People love the 33 Ounces bottle, whether you mix it with water to get almost double the gel, or use it straight out of the bottle, there is plenty to have fun with. This nuru massage staple contains 1 Liter of nori seaweed nourishment for your body.

A more intimate relation

Touch is crucial in creating and strengthening romantic relationships. Tactile physical affection is highly correlated with overall relationship and partner satisfaction. Moreover, conflict resolution is easier with more physical affection—conflicts are resolved more easily with increased amounts of hugging, cuddling/holding, and kissing on the lips (Gulledge et al., 2003).

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Recyclable Bottles
Recyclable Bottles

We take recycling seriously. Helping to increase the recovery and recycling of our products is a vital part of our commitment to environmental stewardship.

We love animals
We love animals

Magic Gel does not test on animals. We do not own any animal testing facilities and we will never ask others to test on animals for us. Love and respect the planet.

Proudly made in America
Proudly made in America

We take pride in every product we make. Making our product here in the USA is a High Quality statement.

A worldwide recognized brand

Sold and preferred in over 72 countries, Magic Gel is the leading nuru massage gel brand.